luke dC got their new logo design by running a design contest:
Create a logo for one of the biggest private property developers in Sydney.
Check out luke dC's Logo design contest…
Established 1995 (optional)
We are a residential property developer within Sydney. We do everything from purchasing the land, designing, construction and sales. It is a family owned business, and has been since 1995. Our target audience is both local and foreign investors/home owners. We are after a logo that is strong but also boutique and can be placed on a building 30 stories up in the air and still be seen from street level. Traditionally our colour has been red, but are open for a change. We current do not have any brand identity, our logo is just simple text. The current font we have is too boney and gets lost when it is put onto large scale signage. if you would like to check out our website for more information you can at www.lateralestate.com Just something to keep in mind, the issue with our current logo is that its too long, the Lateral Estate on the same line is difficult to use, Lateral is how we identify ourselves, Estate should come second to this. We used to be called Lateral Corporation and changed to Estate to be less corporate mega company and give off the perception that we are a more boutique personalised company unlike our public competitors.
Other color requirements
I'd like to explore the following colors: Reds: Energy, action, passion and love. Dark neutrals: Formality, mystery, exclusivity and luxury.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
luke dC collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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