Create Logo for non profit community housing organisation
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How northernbird started their logo design journey
Company name
Common Equity New South Wales - CENSW
Overview
Why is this brief here?
Common Equity NSW is a not for profit cooperative organisation, managing affordable social co-operative housing across the state of NSW. Incorporated in December 2009, CENSW is looking to develop a new corporate identity for introduction at a ministerial launch in late June.
What do we want them to DO as a result of this communication?
1.Think CENSW when...
2. Women’s groups, aboriginal groups, Vietnamese women’s groups for example
3. Investors from within the government, private sector and community based organisations
Tell us a bit about who you are and the people you reach
Who are we trying to influence?
1.A diverse range of all nationalities, ages and religions that are eligible
2.Women’s groups, aboriginal groups, Vietnamese women’s groups for example
3.Investors from within the government, private sector and community based organisations
What do we want them to DO as a result of this communication?
1.Think CENSW when...
2. Women’s groups, aboriginal groups, Vietnamese women’s groups for example
3. Investors from within the government, private sector and community based organisations
What are we trying to convey?
Communicate the "persona" of a CENSW and communicate their operating principles of:
• Security of tenure
• Affordability
• Services to members
• Partnership
• Growth
• Instill stakeholder confidence
Requirements
Mandatories
Must not – be predictable, contain hands or groups of people embracing, include Serif fonts, use of boxes in design (don’t want to see to be copying CEHL)
Must: work in mono and colour formats, accessible on Mac OS, include simple graphics
Supporting materials
See attached reference material – CEHL – as a reference for similar business
http://www.communityhousing.org.au
http://www.womenshousingcompany.org.au
http://www.sgch.com.au
http://www.humecha.com.au
NEEDS to work on all Business Staionary + cards
Needs to work in Mono and Colour
Excecutions - Newsletters, Powerpoint presentations and eventually in the next 12 months the Website
Custom package
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