Paddock is the name of our new company and will be our main brand. Paddock is an exclusive real-world (i.e. in-person) community for high net worth individuals who are passionate about cars.
Ignition! is an annual event organized by Paddock.
The first such annual event, Paddock Ignition! 2016, is an exclusive one day event taking place just north of San Francisco in early 2016. The theme of this year's event is 'Innovation In Motion'.
Event Pitch: "Join 200 car enthusiasts for a unique combination of captivating TED Talk style presentations from automotive innovators, informal networking, up-close access to some of the world's most beautiful cars and a few fun surprises thrown in! "
The event logo should include both the Paddock host brand, the Ignition! 2016 event name and the 'Innovation. In Motion.' event tag line / theme - but PLEASE NOTE that the 'Paddock' brand on its own should be strong enough to stand alone as this is how it will be used for the rest of the year after the event is over.
I have chosen colors that I believe are sophisticated, contemporary (perhaps with a touch of traditional Italian romance) and exclusive - but feel free to experiment if you have other ideas.
I would like the designers to look towards Formula One and the F1 Paddock Club for inspiration. I've attached a couple of logo images that relate to this as examples. The black background seems to be popular for logos that are 'VIP' in nature - so that might be worth exploring.
Through the process of designing this logo, I'd really like to find a designer who I can work with on other elements of the brand - e.g. Facebook cover, Twitter profile, etc.