Megan B. got their new logo design by running a design contest:
Create the logo for Govt of Haiti Social Protection - EDE PEP - "help people"
Check out Megan B.'s Logo design contest…
Logo Design Brief: EDE PEP This brief outlines the requirements for the design of the “EDE PEP” logo design – the overarching brand for the Government of Haiti’s campaign on all Social Protection initiatives. Name of the campaign: EDE PEP Purpose/Usage of logo: • This is brand demonstrates a unified government approach to social protection. It is directly associated with the Martelly-Lamothe Government. • This brand will be consistently used across all social protection programs’ events, mass media communication materials, and beneficiary materials. o Branded items for all programs & activities related to Social Protection, including beneficiary registration event materials (tents, t-shirts, banners, registration documents) o Government Documents: Strategy documents on all programs, PPT updates for the press & public o Outdoor Marketing: billboards, banners, posters, flags o Communications: Press, Radio, TV, etc. – all social protection programs are a part of the Gouvenmen Martelly-Lamothe EDE PEP. We can use the EDE PEP umbrella to show how everything is a sub-program of it: • EDE PEP | Ti Manman Cheri • EDE PEP | Aba Grangou, etc. Imagery – some ideas – please offer your own: • Hands holding hands to help each other: imagery of collaboration, people holding each other’s hands to help them up steps. • The sun: The sun is our highest source of power that warms people – and this government is a high-energy source of power for change in the country. One idea is to have “EDE PEP” words either inside the sun emanating out, or written beneath it – inspiration from the Egyptian imagery of the sun god, and Haitian artisanal images of the sun. The Martelly-Lamothe Govt is a huge source of positive energy… I don’t know, try a few different ideas based on this idea. • Dislikes: I do NOT like the generic little figures that NGOs use to show “people” as a generic thing. I want this to be REAL imagery with a clear symbolism of these real forces of power & life. Not just generic concepts that represent real things. Does that make sense?
Logo types to explore
Colors: As this logo is for the Government’s campaign for all its Social Protection initiatives, it should be in a deep blue. The blue/red combination is overused in all these programs, so it would be nice to have an accent color that differentiates it. Perhaps blue and white, with a bright accent color. The logo itself needs to be just a word mark – or with one symbol within the words like web 2.0 (see examples below): The words can be stacked like this: EDE PEP Or in a line: EDE PEP Gouvenman Martelly-Lamothe ap EDE PEP! Based on the shape of how we stack or write out the words, we can put boxes around the letters. There is a nice symmetry to EDE PEP, in that we have the E’s on both ends & in the middle for the two different words. Needs to be bold and clear– visible on big billboards & small business cards alike. It will often be shown with the attached logos of FAES, Ti Manman Cheri and Aba Grangou… and eventually add every new government program as a sub-logo under the EDE PEP umbrella. The brand values: It must communicate the strength of the government to deliver on its promises to the people, the energy of a young & motivated leadership who are actively creating results for the population.
US$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Megan B. collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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