This is an enterprise class product targeted at making static assets fast, easy to deliver, and providing analytics through popular external services. The logo should reflect enterprise class reliability and performance (so it should feel fast and reliable). No stock images, original work only. We are looking for something creative with text implementation too.
Here are some SaaS logos that work well to offer additional guidance:
This logo will be primarily used on a website and traditional marketing materials. The ideal design will work well in a website header, look good in higher and lower resolution, and look recognizable in color and matte/flat.
The domain of the service is http://fast.io, so the logo should represent the name as either with the implicit period, or an implied one with a visual break. As such any graphic design, iconography, etc could be to the left of the name, or between the fast and the io. Ideally any graphical aspects work in a stand alone representation (away from the words fast.io).
The logo can be an interesting play on text design, such as Snello, or can include a graphic, such as Wolf or Carrier Films.
Again, the logo should reflect enterprise class reliability and performance (so it should feel fast and reliable), and appeal to people who want something easy to use, not stogy or out of date.
Feel free to contact me if you have any questions!