My name is Sandrella, and I'm starting my new business. Cakerella is a play on words with my name Sandrella. I'm based out of Sydney, Australia. I'm young and fun. The cakes I make are stunning. Imagine a barbie doll cake for a 5 year old, or finding nemo for a 6 year. A Giants jersey for a ten year old boy. I want my clients to remember my clients. think ace of cakes meets sydney.
target audience are mothers looking to buy fun and creative birthday cakes
mothers who need a cake for christening, holy communion.
women who just got engaged and are looking for a unique engagement cake.
would like a modern, urban, stylized logo.
would like to use orange as the key color, and looking at an illustration style logo, but are open to other styles as well.
Brand elements we would love to convey with the logo:
• Unique, sassy, and wow- how stunning.
• Fun and confident attitude
• Guarantee for an amazing party -- where did you get that cake from? I want one!