I chose the name for two reasons: 1) it refers to having a "finger on the pulse" (marketing/PR/social aspect), as well as 2) pulse being a term related to exercise (fitness aspect). I'm looking for a logo that's subtle, clean, clever & sophisticated - nothing too literal or cartoon-y.
Also, I'm located in Portland - although I will ideally have clients from all over the world, I'd also love a very slight nod to the area (meaning, there's an appreciation here from handcrafted good, attention to detail, etc.).
While I'm not necessarily going for a super throwback/vintage logo, I don't want anything too techy/trendy/modern looking - so timeless would be a good description.
One of my main differentiators is that I'm very open, honest & transparent with clients and take a quality-over-quantity approach to how I work (no high-pressure sales or fluffy marketingspeak here - just collaboration and results). So I'd love for that to be reflected in the care & consideration of the logo, as well. Thanks in advance!