Very in-your-face and almost comical. Animated, large text for Business Badassery (BB).
You should focus on putting the letters BB in a clever manor like the DD from the Dolby Digital logo is one example with the text 'Business Badassery, the facebook for business builders' incorporated into the logo like a seal.
BB will be in the center and above and below the seal it will read the text
Business Badassery (Builders - interchangeable) and the 'facebook for business builders' below.
Layout is at the designers discretion. Perhaps a fist, skyline, a globe, a mallet/hammer etc. the official title is "The International Business Builders Association." Also, we love skylines and white space.
How should one feel viewing the logo? Excitement, humor, retro-type. Ambitious, Take over the world...all the good parts of Mike Tyson. We want the feel of a community tying it all together.
Don't make it too corporate.
So you are creating a seal and we'll use 'Business Badassery' and/or 'Business Builders' (interchangable) - depending on the audience.
Have fun while creating this logo!