We need three designs, one for:
Donate by Doing
Do Good for Business
We want them to have a shared visual identity, but to each have distinct variations.
Something fun, friendly, and personable. We’re all about behaviour change and personal habits, so we need our logo to reflect the aura of a trusted, encouraging, reliable brand. We want it to be simple with flat colours.
We want to try and have fun with it - after all, we need to add some spark to sustainability conversations. But we don’t want to be too in-your-face or silly, given that our customers are companies. They’ve got to be happy having our logo sitting alongside theirs.
I think playing on the ‘Do’ would work well, using this to form an identifying ‘mark’ that pulls DoNation, Donate by Doing, and Do Good for Business together.
Aside from the logo itself, we love our colourful and hand-drawn DoAction icons and the ‘floating island’ designs. So something that will sit along side these would be great.
It’s important to keep the capital D and N in DoNation, as well as the Ds in Donate by Doing, and the D, G and B in Do Good for Business.