How Shannon Madden started their logo design journey
Aletheia Mortgage Consulting, LLC
Aletheia Mortgage Consulting is a small woman owned consulting business that provides mortgage expertise to foreclosure lawyers working on behalf of mortgage servicers. In the current environment, there are many claims being made as to the quality of specific mortgage loans in an attempt to stall or derail a foreclosure action. Aletheia's purpose is to review the mortgage loan and provide the client (and the court if it comes to that) with an accurate assessment of the quality of the mortgage loan. Aletheia can provide expert loan documentation review, regulatory compliance testing, re verification of borrower information, re underwriting, servicing reviews and expert testimony.
I chose the name Aletheia because it means "the truth" in Greek and is also the name of the Greek Goddess of truth and sincerity.
Tell us a bit about who you are and the people you reach
The target audience includes; lawyers, mortgage servicers, mortgage companies, large banks.
I don't have a specific image in mind for the logo. I am looking for you to get creative.
The only thing I would say to keep in mind that the target audience is other professionals, so it is important to convey a sense of experience, expertise and professionalism. As far as color is concerned, I like earth tones, but do not want to get hung up on color since that can be changed once the winning design is chosen.