**About HabenWill® & our target group**
“HabenWill®” is the german meaning of “I want this” - in cute, funny “baby language”. ;-) We are a modern and creative online retailer and printing company based in Germany. “HabenWill®” is our latest brand.
It is a young, creative brand that stands for gift items for Babys and Kinds with customizable elements. More precisely, we set the design and our customers can change names, dates or something else on it. With this concept, we will create designs and gift items for special causes like bith, birthday, first day at school and many more. In the attachment below you find some examples of the products, so you get an idea of what we do.
The basic message of “HabenWill®” is the individualisation of the designs by the customer himself, the on demand concept and the hand printed process in our manufacture.
**What we are looking for & general requirements**
The goal of this project is to create a logo which convey a sense of “HabenWill®”.
Currently we don`t have a strong vision for what the logo should look like, so we are pretty open for your interpretation, ideas and proposals!
Maybe the logo can be designed in “modern-vintage” way or with an handwritten font to symbolize the handmade process. It can be playful, modern, timeless, … feel free to be creative!
We want a cute and modern animal. Or maybe a cute and funny one that represent the "HabenWill" ( I want this!!!) feeling. Happy and greedy expression for example. And please - don`t use rabbits :-)
Let your creativity flow!
Finally, a few general requirements:
- cute, but not too cheesy
- gladly multicolored but also effective without color, looks good in black & white
- scalable: works at 1 inch and 100 feet
- simple & memorable. Don't get too complicated
**About our slogan**
Actually we are not sure about the slogen. We range between “personalisierte Geschenke für Kinder” - it means “personalized gifts for kids” or “individuell mit Liebe gemacht”, in english “customized made with love”. Or, if it looks better, we renounce the slogan.
I think it`s dependent on the logo concept… Choose the slogan you think match better - or leave it off.
WE WILL STRIVE TO GIVE FEEDBACK ON ALL OF YOUR PROPOSALS!
PLEASE DO NOT HESITATE TO CONTACT US, IF YOU HAVE FURTHER QUESTIONS!
Thanks for your time in advance and have fun!
Ute from the “HabenWill” Family :)