Third Eye Love is an e-commerce business focused on selling yoga equipment and clothing which is modeled and promoted by yogi's with strong social following via social media (eg. instagram). These yogi's take photos of themselves featuring the equipment/clothing, publish those on social media (instagram), and when other people who are following them on social media are interested in purchasing an item, they click on the link in the social media post which takes them to that yogi's page on thirdeyelove.com where they can see and buy the item directly from the Third Eye Love. We then we give the yoga an affiliate commission on the sale. We will to donate a portion of the profits to charities that are aligned with helping people each other love more around the world.
Target audience: millenials (skewed toward females) who are very active on social media and enjoy practice yoga. **The brand should skew feminine**
We like the font in the "rumi simone" logo that we posted in our images, or a casual cursive font is nice also (example is posted below in images).
***We really like SIMPLE line drawings or silhouettes, you can see examples of logos that are simple lines and silhouettes in the images below.
If you use colors, we like indigos and blues with some rose for accent.
Some mantras for our brand are 1) "what we seek, is seeking us" - Rumi, and 2) "Love the life you live, live the life you love" - Bob Marley
These do not need to be integrated into the logo, but I would entertain some ideas for "live to love, love to live" integrated into the logo.
We want an icon to be integrated with the logo, not just a logo with words.
Our business is about empowerment of individuals to share their love with others, and we also want to do good for the world... we are a for-profit so our mission isn't purely altruistic, however we do want to empower people and make a positive impact in the world.