Completed contest

Create An Amazing Logo

Stelfox needed a new logo design and created a contest on 99designs.

A winner was selected from 106 designs submitted by 27 freelance designers.

106
entries
27
designers
1
winner

How Stelfox started their logo design journey

Company name

Ol' Smokey

Overview

Ol’ Smokey sells specialty, high end, pre-prepared meats to grocery stores across the country. We prepare and package everything from stuffed pork chops to peanut chicken to high end steaks. We DO NOT smoke any of the products, though that is in our name.

We are looking for an updated logo design. We want the logo to be distinct, innovative and creative design. The logo needs to be such that it can be used all of our print and online materials and as a background/watermarks etc. The logo needs to use bright, eye-catching colors.

Tell us a bit about who you are and the people you reach

Our logo is proudly placed on the packaging of our products in grocery stores across America. The logo must have broad consumer appeal.

Requirements

****IMPORTANT REQUIREMENTS*****

TYPOGRAPHY:
No specific requirement but make it eye catching. If we need to purchase a specific font, please tell us with your submission.

COLOUR PALETTE:
No specific requirement other than bright.

GRAPHICAL ELEMENT:
The power of the product is high end, quality we bring to meat packaging. We would love the logo to include the idea of movement and high end, quality is important and should be represented graphically. No cartoons. No relationship to smoking meats.

FORMAT:
From format perspective we are looking for a graphical symbol or artwork incorporated in the logo – not just a basic wordmark with a horizontal orientation that would work well for online usage in page headers. As stated above graphical element that could live separate to the wordmark for greater use online and in materials as backgrounds/watermarks etc. The graphic element should have wide consumer appeal and stand out on a crowed store shelf.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo

Custom package

US$363

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Deliverables

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JPG

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