Design and Logo Information:
Modern, clean, organic, sophisticatedly playful, masculine logo for Beer Tasting event that will be utilized for the same event in the future. I.e. "Second Annual...." using the same logo with a different year or slogan. The Style Attributes and Design Inspiration should help with the direction.
Because a highlight of the event is the use of recycled water (full advanced treated water - "FAT" water), our internal inspiration was the recycling symbol. A sketch of the logo idea has been provided for more direction on the idea.
Target Audience Information: Municipalities – City’s and Water Districts. The event is a professional event, but it is a beer tasting event. Although it is still a professional setting, we are not a bunch of stiffs. Think business casual rather than suit and tie, but not rainbows and board shorts casual. The focus is fun and bringing awareness to the use of advanced purified water for drinking uses in the community.
Event and Company Information:
KEH & Associates, Inc. is a professional engineering firm in the water industry providing services to municipal clients based out of Southern California. http://kehgroup.com/ for more reference on what we do.
OCWD is a client and we have worked with them on their GWRS.
OCWD's GWRS is the world's largest water purification system for indirect potable reuse. The event is an exciting opportunity to use and promote their drinking water. https://www.ocwd.com/gwrs/ for more reference.
The attached flyer and sponsor letter will provide additional information on the event. These are used for reference only on event not in regard to logo design reference.