We are a firm that organizes and maintains corporations and LLCs. Our site is http://www.corporatedirect.com. We will be doing a complete website redesign. The site is run by Garrett Sutton, a lawyer and author and one of Robert Kiyosaki's Rich Dad's Advisors. We set up corporations and LLCs for business owners, real estate owners and investors so that they can achieve asset protection and tax savings. We offer a complete package - all the documents, filings, minute book and entity advice - for a flat fee of $695, plus state filing fees. Some other sites (ie Legal Zoom) offer a lower price but do not provide as high a level of customer service. We actually enjoy helping entrepreneurs get set up properly, and our staff is very well trained. The personality we are trying to get across is one of competance, diligence and knowledge. At the same time, we don't want to put people off as formal or stuffy and we want to achieve a sense of accessibility and respect for our customers. (As a point of information, we also have several related websites - http://www.sutlaw.com, http://www.successdna.com and http://www.businesscreditsuccess.com - that are not tied to the redesign.)
As mentioned, our audience consists of business owners, real estate owners, investors and those interested in asset protection and tax savings. Many of our clients come to us from the Rich Dad organization and more and more are foreign individuals looking to invest in the USA. Some of our clients have read one of Garrett Sutton's books or have heard him speak at events. Some of our clients are new to asset protection and corporate strategies and so we do not want to be intimidating or too formal. At the same time, we want our audience to know that, in fact, we do know what we are doing.
Please just be creative. From the above two sections you can sense what we are looking for in a logo re-design for Corporate Direct.