We want something that represents our approach to game making because that philosophy applies regardless of whether we're developing our own concepts or consulting other gaming companies.
Our motto is “let the game overs begin” and our philosophy is that great game design is best measured in repeat play. Our aim is to help turn finite thrills into infinite excitement.
That is also the why we chose our name.
It what’s happens after the first earth-shattering play experience that separates great games from goood games. Game making these days is sometimes reduced to a cynical design-by-numbers exercise. Studios analyse play and optimize thereafter. We come from that world and believe it severely limits the potential of a game. To create games drenched in awesomesauce one has to understand what happens “after the math”. Beyond the rational and measurable.
The acronym “AI” (artificial intelligence) is intentional and something we don’t mind seeing worked into a logo somehow. But not a must by any means. One could also imagine incorporating symbols that illustrate our approach to game design – like an infinite loop (8). Also just a suggestion.
Playful, sharp and serious are words that comes to mind.
Since we have that B2B consulting arm of the business as well we don't want the logo to be too playful like incorporating joystick pictorals and such.
Open to any colour-palette and any style although we tend to prefer sleek and icon-based logos.
Very complex and/or flashy 3D proposals stand a lower chance of winning. We reserve that for our game concept logos.
While the name of the company is Aftermath Interactive, the latter word is more of a marker to help explain what we do. So it might be a good idea to emphasize “Aftermath” over “Interactive”.
The game concepts we have in the pipe span all sorts of themes and genres (poker being the first) so we’re looking for something fairly thematically neutral. We don’t conceptualize massive budget games but also don’t see ourselves as an indie company either.
Example of relevant logos we feel check a lot of boxes in terms of look and feel:
Our consulting business' logo:
Infinite Edge Gaming:
Have fun. Can't wait. Good luck.