Company Newsletter Banner/Masthead

1. Scope of work:
a. Design a banner or masthead to be used in a company newsletter.
b. Banner is to look good in black and white and in color. The company newsletter is currently printed in black and white on colored stock, but the customer may also wish to email a PDF version of his newsletter in color.
c. The size of the newsletter header would be approximately 370 x 160

2. Creative parameters
d. This company newsletter is sent to primarily business customers of website: http://www.TheDealersChoice.com or http://www.dealerschoicedistribution.com

e. The company wishes to convey the feeling of a trusted business relationship with its customers, so that they are the primary, go-to choice in their industry
Industry is construction & building materials, primarily roofing but there is no need to incorporate references/photos/graphics from this industry into the design.
f. The newsletter includes things other than articles about the industry. The newsletter offers practical business articles that may be helpful to its readers, such as marketing, personnel, etc. However, the newsletter also includes topics of general interest to its readers on topics such as health and personal finance and offers a few jokes. The newsletter makes liberal use of photos showing social events between the company and its customers. This emphasizes their relationship.

The file attached is a sample newsletter. The banner for the Real Deal is what we need a new design for. The customer is fine if it is renamed.