I am creating a blog/web site that will be a complement to my real estate site and used as an independent resource with community feedback via first hand accounts and photos. I have lived in St. Augustine Florida for over 20 years. St. Augustine is a fun beach town and the Oldest CIty in the United States! The weather, beaches and restaurants, attractions and nightlife bring people here from all over the world.
I will be branding the site with the assistance of the logo via print ads, internet marketing and maybe window stickers. I forsee many residents taking photos of their favorite things to do in St. Augustine, restuarants, beaches, etc. and then submitting them to the site for publication. If I have a business featured by one of our community members I will give the business a link on the site in return for a sticker "as seen on staugustinelife!" so it can be posted in their window.The target audience will be a demographic representation of all of the community so there will be all ages, etc. people submitting information to staugustinelife. It's all about their personal experience, their lifestyle and why they like St. Augustine.
The requirements are simple. St. Augustine is the oldest city in the U.S. It has a lot of European influence and charm AND its surrounded by water. There is surf, boating, fishing as well as a College in the middle of downtown. There are only 10,000 people in the CIty of St. Augustine and 100,000 within a 20 mile radius. Think of it as an undiscovered secret....
The logo should be fun yet easily suggest the underlying charm. I will be using the logo on stationary and signage as well.