Colbee logo design

Colbee

Colbee is a small private equity and management consultant company. We are primarily working with privately held companies and our contact surfaces are investors, owners, board or top management and entrepreneurs. Our deliverables are business development and performance management. That includes restructuring of businesses, business development support, business plan development, strengthening the structural assets and management coaching and development. We also act as interim management if needed.

We have three businesses under the same roof/brand:
1) Management consultancy / performance management (Main)
2) Accounting and reporting (Subsidiary).
3) Controlling development and tools (Subsidiary).

We have a relaxed and fun approach to our work, and we want to create an open business culture where everyone is participating. We have suit and tie when we need to, and jeans and jacket when that is called for.

We are generalist managers with focus on strategic management which is the center of all entrepreneurship. We believe that strategic management is the foundation for all business processes, model and tactical choices. We believe strongly in shortening the time-to-value to maximize growth in market windows. We focus on competitiveness and value, supporting long term innovation and growth.

Our target audiences are management, board or owners of small and medium sized companies. This means we need to communicate with investment companies as well as CEO and CFO, or directly to the board. We want to express high quality and credibility, as well as a creative and positive value base.

The brand must be seen as conservative and stable, but at the same time (maybe dependent on the interpreter) radiate creativity and flexibility.

Values/words that are important for us:
Creative, intelligent, optimistic, structure, growth, profitable, high capacity, trust, goal oriented, inspirational, focused.

We want the main element in the logo/name to be adapted for print or embroidery on various materials. Possibly there are two elements, one that we use for print on stationeries and business cards, and a simpler version that we use for print/embroidering on clothes.

Colbee does not mean anything; it’s just a constructed name. Our ambition with the name is to communicate structure and quality, with a creative and personal touch.

We want to be able to use both white or black background when using the logo in presentations, as well as in other print.

Avoid to separate "bee" from Colbee, as we want Colbee to be one word. For the same reason we also want to avoid bee's in the logo.
Unless there is a good design/graphical reason, I would therefor avoid focus on the characters C and B in combination.