Completed contest

New Clothing Company Needs LOGO And T Shirt Designs

Digital Lowdown needed a new logo design and created a contest on 99designs.

A winner was selected from 251 designs submitted by 51 freelance designers.

251
entries
51
designers
1
winner

How Digital Lowdown started their logo design journey

Summary

XXXXX NEW UPDATE 12/9/08 See Description Section Below For Details XXXXX

*PLEASE READ FULL BRIEF FOR EXACT PRIZE SPECIFICATIONS*

We are looking for a logo design for a new clothing company that would compete with have styles similar to the following companies: Rebel Spirit, Affliction, Sinful, Salvage, Monarchy, and Ed Hardy.

The new clothing line will be called Ascent Clothing and provide high end fashion for men and women.

We are also looking for designs for shirts where the main focus of the shirt would not be focused around a logo, but more towards a very uniquely designed shirt similar to the above brands.

This is not to say that we don’t like t shirts that use the logo as part of the design, because we do, but rather that we are trying to build a brand through a uniquely designed shirt and the use of our company name “Ascent”.

Also we most likely will select multiple T-shirt designs as winners for the contest in addition to the logo contest and pay out the same amount of prize money for each design chosen, even if from the same designer.

Company name

Ascent Clothing

What inspires you and how do you envision the design for your business?

XXXXXX UPDATE 12/9/08 XXXXXX

Please read this update if you have submitted a design or are planning on submitting a design:

Ascent clothing is more than just a brand, its a lifestyle, ascent is royalit is powerful, it is the epitome of success and never being satisfied. It is aperson who has the world by the horns, but is still striving for more.

To portray that we are very fond of royalty and coats of arms, and the iconsthat are associated with royalty...lions, shields, swords, griffins, thrones,crowns, ect.

Please NO skulls, skeletons, or death,  gore or demon motifs.

We are looking for very high detail elaborate designssimilar to the companies mentioned above, but unique to our theme

T-shirt printing constraints:

At this time our printing constraints are as follows:

- 2 color 21” Max width across the chest can extend on  sleeves but must measure no more than 21” from one edge of the design to theother

 - 18” Across the body

- 30” in Length

XXXXXX END UPDATE XXXXXX

We very much like the vintage and distressed high fashion clothing with the ornate, and or elaborate and highly detailed designs that the above mentioned companies produce, however we are tired of the over use of skulls, death, demonics and morbidity in the designs. Therefore we are looking for similar yet unique designs that provide the wearer with the same great art work and elaborate fashionable designs but using themes that do not incorporate the heavy use of skulls, death, demonics and morbidity.

I also very much like vintage and distressed clothing and I some directions we’ve thought of include ideas incorporating things relating to ascent, medieval, royalty, Emperor (men) empress (women), angels (women), Incubus, Doppelgangers, relatively anything that is not one of the aforementioned overuses. I would like the clothing to promote individuality and power blatantly saying it, such as using famous quotes or images that suggest it.

**PLEASE DO NOT LIMIT YOURSELF TO ANY SPECIFICATIONS OR RECOMMENDATIONS THAT I MADE IN THIS CONTEST!

I AM WILLING TO LOOK AT ANYTHING AND JUST BECAUSE I SAID I AM LOOKING FOR CERTAIN TYPES OF DESIGNS, PLEASE DO NOT TAKE THAT AS YOU MUST CONFORM YOUR DESIGNS.**

**BE CREATIVE!!!**

Some ideas for men’s shirts:

http://www.exodusclothing.com.au/cl…type=large

http://store.soliscompany.com/moclmewecrsh.html

http://www.afflictionclothingstore.…cts_id=924

http://store.soliscompany.com/moclmemicrss.html

Some ideas for Women’s shirts:

http://www.afflictionclothingstore.…ts_id=1181

http://www.afflictionclothingstore.…ts_id=1168

http://www.afflictionclothingstore.…ts_id=1117

http://www.afflictionclothingstore.…ts_id=1175

Wants

//// UPDATE 12/6/08 \\\\
If you are submitting a logo design and a tshirt design feel free to submit them as a seperate design (1 for logo and 1 for tshirt).

Also for those of you coming up with T-shirt designs: You do not have to incorporate your proposedlogo into a design unless you want to. All that I ask is that each t shirt design has the word "Ascent" somewhere in the design to help with branding. (For an example of what i mean, take a look at how affliction has the word "affliction" somewhere on every shirt, no matter what the design.)

//// END UPDATE \\\\

Logo:  (MUST BE OF HIGH QUALITY)  Layered PSD or Vector format, vector is preferred. Minimum 300dpi

Looking for an actual themed logo as well as a themed  vector text logo of the word “Ascent”

Additional psd or vector file of Logo must also be delivered in a single color flattened image, suitable for black and white or single color printing.

T Shirt Designs: (MUST BE OF HIGH QUALITY) Layered PSD or Vector format, Vector is preferred. 300 dpi minimum. Design should be created at actual size to be printed.

Type of contest: Logo and T-shirt designs

Summary:

Logo: Originality and Identity

Logo Prize: $200

T-Shirt Prize: $75-$150 per design

WOW prize: $75

Please see legal section below.

----------------------------

Summary : Deliverables

----------------------------

Logo Design

and/or

T-Shirt Design

----------------------------

Extra Money

----------------------------

Make me say "WOW": add $75

T-Shirt Designs: $75-150 for each design chosen.

-these extra money options are awarded only if the design or designs selected to be used really impress me.

Both of these extra money incentives are in my discretion to give away or keep if I do not feel the design fits into these terms

----------------------------

Company Background -> Ascent Clothing

----------------------------

Up-and-coming Clothing Company

We are relatively new and have recently just ventured into this type of business. Our customer focus group would young urban fashion crowd, and people who shop at Nordstroms in the Men's fashion departments such as the Rail are which carries lines similar to those listed in the short summary (Christian Audigier, Affliction, Sinful, Salvage, Morphine Generation, and Archaic), also stores like Buckle, Rock-Rebel.com. The line is going to be very high end clothing and will be priced accordingly. We would like to have similar ideas for designs as the brands above, however we cannot be the same, the designs must be very original and recognizable immediately as Ascent clothing even without seeing the name.

----------------------------

Contact Us

----------------------------

Tanner@hoverpro.com

----------------------------

Scope

----------------------------

We want a design that will set us apart from all other companies and to give the consumers an image they will remember.

Currently there are designers hired by us creating numerous designs that will be used for some of the shirts, however we want to expand our ideas to everyone and see what we can come up with.

----------------------------

Elements

----------------------------

Creative

Fresh

Attractive

Strength; Not Weakness

----------------------------

Orientation

----------------------------

Either integrate Logo design into Name, or show possible orientations.

----------------------------

Originality

----------------------------

I want something ORIGINAL.

Do not submit stock that has been 'tweaked' please.

----------------------------

Theme

----------------------------

I honestly do not care if the name of the company is incorporated into the logo, it could just be the first letter or whatever. I want the person who sees the logo to know what the brand is whether they see the name or not. I am willing to look at anything even if it does not specifically fit to what you think i would like, I am a creative freak and would love to see something WAY "out there"!

----------------------------

Possible Leads

----------------------------

So far my favorite ideas have come from the themes like royalty, medival culture, shields, regal. Ascent in terms of at the top, the wearer is at the top of their game (whatever that game is) We do not currently have a tag-line but will be more than pleased if one is thought up and included in the design.

These are in no way requirements. You are free to be creative!

----------------------------

Legal

----------------------------

If your Logo or design is selected, you agree to forward ALL source files and material for the deliverables upon payment.

Your logo and/or design is not a copy or alteration of someone elses logo and/or design.

If nothing is found to meet our identity strategy, I reserve the right to cancel this contest.

You are the legal owner of said deliverables, and hold all rights to said deliverables.

You agree to transfer ownership and all rights of said deliverables to me upon payment.

Full payment for logo design of $200 is only paid if all requirements are met to their fullest.

Full payment for t shirt designs of $150+$75 is only paid if all requirements are met to their fullest and I reserve the right to pay out the lower amounts listed above based on what is completed and is chosen as a winner in the contest

Color scheme:

No specific color requirements, however I would prefer designs that would work well on shirts colored: black, grey, dark green, olive green, red,  navy blue, etc.

----------------------------

Winner Selection

----------------------------

Payment will be made by Credit Card or PayPal on the end date of the contest.

I reserve the right to extend deadline if no winner is declared.

Don't Wants DO NOT include images of fighters or anything even related to sports.

I would prefer not to use bright colors, however I am open to anything

Don't want

- Don't Wants DO NOT include images of fighters or anything even related to sports.

- I would prefer not to use bright colors, however I am open to anything

- Work that is copied

- Work that is not original

- Anything that is too similar to other clothing lines or styles.

- Stay away from being too trendy

Custom package

US$389

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