We need a new logo for our small company which is developing analytical tests for a variety of industries: food, wine, medical, biotechnology. The logo should convey the idea of analysis/laboratory without being too technical so it also speaks to customers who aren’t lab types (e.g. the winemaker customers)
Since the industries are so different the logo should be flexible and adjustable for each industry. One idea we had was a syringe pipette which would be filled with a blood red liquid for medical applications, a “red wine” red liquid for the winemakers, a green liquid for environmental testing, etc. but we are completely open to other ideas.
Very diverse customers from scientists to winemakers. The logo needs to appeal to all of them
We are looking for a modern, clean logo
Uncluttered with clean lines, nothing cute, no swirls, absolutely no serif or script fonts, nothing cartoony or clip art like
we would like to see some designs including a drop/drops (including syringe as discussed above or not) as handling drops of "stuff" is very much part of our business (much more than beakers or other standard lab ware).
One idea we like was having the drop double for the letter a of LebrunLabs. We'd like to see a design using that idea.
Should be adaptable to different customer segments though a slight adjustment as described above
Name should be integrated into logo but doesn’t absolutely have to be. If it isn’t, please suggest how to best put name, and logo together.
There will be a tagline, probably a different one for each business segment we are targeting. The logo should enable us to integrate a short tagline. The current one we are using is: The Wine Testing Company
Company name should be in a standard font or one that can be easily and inexpensively be bought
Logo should also work in black and white
We need print and web file formats