Completed contest

Clean, modern logo for a laboratory

bbettina needed a new logo design and created a contest on 99designs.

A winner was selected from 52 designs submitted by 30 freelance designers.

52
entries
30
designers
1
winner

How bbettina started their logo design journey

Company name

Lebrun Labs

Overview

We need a new logo for our small company which is developing analytical tests for a variety of industries: food, wine, medical, biotechnology. The logo should convey the idea of analysis/laboratory without being too technical so it also speaks to customers who aren’t lab types (e.g. the winemaker customers)
Since the industries are so different the logo should be flexible and adjustable for each industry. One idea we had was a syringe pipette which would be filled with a blood red liquid for medical applications, a “red wine” red liquid for the winemakers, a green liquid for environmental testing, etc. but we are completely open to other ideas.

Tell us a bit about who you are and the people you reach

Very diverse customers from scientists to winemakers. The logo needs to appeal to all of them

Requirements

We are looking for a modern, clean logo

Uncluttered with clean lines, nothing cute, no swirls, absolutely no serif or script fonts, nothing cartoony or clip art like

we would like to see some designs including a drop/drops (including syringe as discussed above or not) as handling drops of "stuff" is very much part of our business (much more than beakers or other standard lab ware).

One idea we like was having the drop double for the letter a of LebrunLabs. We'd like to see a design using that idea.

Should be adaptable to different customer segments though a slight adjustment as described above

Name should be integrated into logo but doesn’t absolutely have to be. If it isn’t, please suggest how to best put name, and logo together.

There will be a tagline, probably a different one for each business segment we are targeting. The logo should enable us to integrate a short tagline. The current one we are using is: The Wine Testing Company

Company name should be in a standard font or one that can be easily and inexpensively be bought

Logo should also work in black and white

We need print and web file formats

Custom package

US$204

Free features

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Deliverables

AI
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PDF
PNG
JPG

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