"Clean" logo needed! Industrial cleaning co. needs updated logo

Pioneer Brite

Pioneer Brite is an established US company with a record of success, and a goal to grow business in the industrial floor cleaning marketplace. To energize the brand as well as introduce it in new industry markets, PB plans a comprehensive communication overhaul; to invigorate the brand look and feel, beginning with logo design.

Brand Attitude
Bold, confident, fearless, resourceful problem solvers.
"Pioneer Brite didn’t invent cleanliness. We just invented the best processes to get it"

PB has time-proven, proprietary processes.
PB approaches each customer's cleaning problem as a partner; taking on any challenge and working to determine a program that’s best for the facility.
PB provides everything needed; chemicals, equipment, supplies and training.
PB can clean the facility from top to bottom. Or, can train staff with proven cleaning programs. Or, bring in the equipment needed. Whatever it takes to solve the cleaning challenge.
PB's success has been derived from developing specialized processes combined with the right chemicals and equipment. Regardless of the facility… from retail to office to medical or manufacturing, PB guarantees they can solve any cleaning problems.

Building managers, owners
Commercial real estate developers
Janitorial services companies
Office management firms

Industries
Retail, office, medical, manufacturing, food service, supermarkets, schools, nursing homes, veterinarians...any space that requires cleaning...from restrooms and kitchens, to entry areas and showrooms.

Need a logo that will translate equally in all mediums - color and b/w, print and digital.

No color restrictions or style references - this will begin color palette definition and new style guide. Go for it!

Keep it simple and recognizable - logo will be used on letterhead/envelopes/biz card, etc. as well as packaging, so it needs to show brand identity on individual products such as cleaning supplies. Will be used to brand big and small pieces -equipment, canisters, signage... Also needs to translate to matting, receptacles, as well as food service supplies.

The Pioneer Brite mark is registered, include the circle "R".

Do not use "American Pioneer" images (wagons, prairie, etc.), no cartoons. Please do not use any stock images or clip art.

The files we will require are:
Print file format - .indd
Web file format - .jpg and layered .psd (RGB)