How Sasha.oleary started their logo design journey
SI Solutions LLC - Shadow Inventory Solutions LLC
Basically we are a distressed real estate asset broker. We liquidate large amounts distressed real estate from banks and lenders to investors. We are called SI Solutions which stands for Shadow Inventory Solutions. Shadow inventory is excess inventory of real estate that banks have that they can not put on the makret because if they were to it would drive prices down because it would flood the market. We are a small company but we do big deals! We want to appear big and we think that a strong logo will help get that across to people. Most of our business is done over the phone, via emails and through attorneys.
Tell us a bit about who you are and the people you reach
We have two target audiences. The first is million and billion dollar investors who are looking to invest in large amounts of real estate and notes. This includes are invetsment firms and large developers. Our second audience is banks, hedge funds, real estate investment trusts ect.
We do not want anything cartoonish. We are looking for something that is strong and timeless and will stand out among other brokers, banks, hedgefunds and REIT logos. We like blues and light yellow/gold but not too bright. We would like our logo to include SIS and somehow combine those in to a design. We want people to be able to tell the letters are SIS so nothing too crazy. So our logo can just be those letters but arranged is some cool way. Underneath the design we would like it to say Shadow Inventory Solutions LLC. We want a logo that is balanced and very professional looking.