From the start of our logo and website contest Kilbrannon was one of our stand out contributors. She provided a number of innovative designs. She showed genuine interest in our business and was diligent and responsive every step of the way. Importantly she took the time to understand our business via the brief and tailored the logo and website exactly to our needs, attending to a number of re tweaks. We are very happy with the outcome.
- Travis Bowden
How jedakk started their logo design journey
CoEST / Center of Excellence for Software Traceability
In normal terms. this RESEARCH organization deals with computer engineering responsible for validating code and code changes written into software that runs everything we deal with on a daily level. "software traceability" helps make sure very large scale computer systems are running correctly and safely. for example the software running airport flight controls to make sure individual planes in the sky don't crash into each other. Or that electronic heart pump will pump steadily and not erratically. Or makes sure that factories who use automation to manufacture goods run without a glitch.
in software of this scale, making small changes in the software can affect the output at a large scale and can be harmful if not checked and managed properly. this organization provides methodologies of managing those changes in code safely and help predict or "trace" the outcome of those changes.
the organization does a lot of planning..with flow charts and white boarding so they can visualize how parts of code and affect other systems within the code.
Tell us a bit about who you are and the people you reach
Target audience is mainly large companies looking for help at this scale as well as governmental organizations, peers and other researchers and universities.
Logo should not to be too web 2.0 ish. it should be clean, sharp and smart given these types of audiences.
the greatest challenge the organization has is explaining what they do, it is a difficult concept to understand..so anything symbolic that can help explain what is they do. It can also look like an "educational" type logo..think logos of major universities. I don't think all options should be like that and something symbolic is ideal...the winner is really going to be the person who can represent the "idea" of software traceability
I would recommend the text as follows:
Center of Excellence for Software Traceability
CoEST should be the larger, dominant text..and the full form can be like a tag line.
I will be available for any questions via 99designs. so please feel free to ask.