Bone Structure got their new logo design by running a design contest:
Capture Bone Structure handbags' dark luxury aesthetic in a logo
Check out Bone Structure's Logo design contest…
Bone Structure is a handbag and leather goods company based in Los Angeles. Our aesthetic combines sharp, structural lines with organic 3-dimensional shapes. Graphic pieces with textural and color contrast, primarily using black, white, grey, deep red, and metallics. The target customer is the 25-50 year old woman with a dark sensibility and an appreciation for innovative design, quality materials, and a sense of unconventional luxury. Alexander McQueen and Balenciaga have a similar "grown up goth" aesthetic, though they sit at a higher price point. We're targeting high-end department stores and specialty boutiques immediately in the US and ultimately worldwide.
We want our logo to communicate power and strength, dark beauty, rebellion, and uniqueness. We're looking for a logotype and mark. [UPDATE: We don't want to use our initials for the mark, so no BS logos, please. We'd prefer something geometric or symbolic. Many submissions so far have a circle or infinity symbol, which we like, but we are very open to other symbols as well.] In addition to digital and print use, our logo will be embossed/foil stamped into leather and engraved into metal hardware. With a name like Bone Structure and a dark aesthetic, we don't need to go too literal on the bone imagery unless you've got a non-obvious way to incorporate it. We do like dark and esoteric imagery: sacred geometry, infinity symbols, the ouroboros (and snakes in general), and alchemical symbolism, for example, but use of these is optional. The branding has to be accessible enough to fit in Bloomingdale's. We can't wait to see your work. Thanks so much for sharing your design genius with us!
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Bone Structure collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
so sorry this review is so overdue. Just logged in to ask for modification and saw it was never done. The designer was absolutely wonderful and easy to work with and the design professional.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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