Was thinking an old playing card sort of concept. The image I've attached gives you some ideas to go on. Where it has the 4 types of whiskey behind the presenter we were thinking insert the words Beer, Whiskey, Meat. Where is says Whiskey behind her Broken Hill would layout but in a different font then is pictured here.
Also, we would like to incorporate a logo within the logo that can be used for marketing. For example, Backcountry Brewing has the lantern that runs through all of there concept. Hats and shirts will have no mention of Backcountry just the lantern.
Broken Hill is actually the name of the mining company that owned the block our building is located on at the turn of the century. We were thinking an old miners kerosine fueled headlamp for our concept. This could be centrally located between the words Broken and Hill or maybe its blended into the playing card where the art work pushes the eye to the lantern. It doesnt have to be an image that is obvious what it is. Could even be a circle with a flame when you look directly at it.
Also, I've attached the green that will be the staple colour for our bar. This could be a great core colour for the logo with the lettering being red with black outline possibly.
Let your creative juices flow with those items in mind. very excited to see this come to life.