The Bonefish is pound for pound the strongest, fastest fish in the sea. Like our namesake, we deliver light weight, affordable, and industrial strength solutions to meet the needs of our professional clients.
I am an Information Technology Executive who has ventured off on his own to create a new company called Bonefish Systems. We design, build, and host specialized and custom software solutions for our clients.
We focus on niche markets that are under served by the Technology community and as a result, develop very close relationships with them. Our services are charged based on value. We attempt to develop earned revenue based fee structures to ensure that we are sharing in the risk and reward of the software investment.
Tell us a bit about who you are and the people you reach
We sell to professionals. Our first clients are in the Civil Engineering and Accounting fields. They wear suites to work every day! We need a brand that highlights the lightweight speed and strength of our solutions but MUST NOT BE tacky or cartoony in nature.
Our first product line is centered around the most boring subject of accelerated depreciation! Our second is a claims processing system for a very specialized type of insurance business. I think you get the idea. Internally, we are very innovative and need to be sure to attract the right kind of technology savvy associates to help advance our product line while understating the outward facing name/logo in a way that comes across with complete professionalism.
We need to demonstrate the kind of professionalism that would be expected by doctors, lawyers, accountants, etc..
The key here is that the design has to be Professional in nature. It is pretty easy to build a cartoon of a bonefish. It is tougher for me to even visual what a professional bonefish looks like! In some ways, this logo design contest is a test of our name. Your creativity will help determine if it is feasible or not!
Color Schemes are wide open. I don't have a tagline but it will have something to do with a small company that serves a specific market and as a result is pound for pound the strongest, fasted 'fish in the sea'.
We will want to leverage this logo on our homepage (not yet designed or constructed) along with on each of our hosted application systems. On the application sites, we will have a small "Powered by Bonefish Systems" logo on the bottom of the screen somewhere.
We will also be using it for business cards, letterhead, etc...
I will want the design files in a vector format so I can leverage them for these various media types.