We bought this monster site, Published.com three years ago. Haven't done anything with it, but now are not only redesigning, but relaunching as a new platform to help connect published authors with bloggers / book reviewers and fans.
This link http://www.published.com/images/pub…mepage.jpg shows the colors, layout, etc. of our new homepage (still under construction). We have a lame logo. We need a sweet logo. Period.
WE DO NOT WANT THE LOGO TO LOOK LIKE THE CURRENT ONE.
Audience is published authors (usually 30-55) and bloggers (any age), and book lovers (any age). We want to be seen as a place to go to find interesting books you may never have heard of. We also want t be a place authors go to help market and promote their books.
Simple. Look at the new site design. Look at the crappy, boring logo we have now. Kick it up several notches. Be 100% creative.