Completed contest

Be Creative! New Logo for E-book Gardening Guide

GardenZoneGuides needed a new logo design and created a contest on 99designs.

A winner was selected from 84 designs submitted by 19 freelance designers.

84
entries
19
designers
1
winner

One of the designers who made it happen

Winner - Pulsart
Pulsart did a great job for us. They were very responsive to our requests and made us feel like our job mattered to them. Thank you Pulsart!
- Gfanatics

How GardenZoneGuides started their logo design journey

Company name

Garden Zone Guides

Overview

I am creating e-books for gardeners. I love gardening because it is relaxing and gives me the opportunity to be creative. The creativity springs from designing a garden plan and also from watching flowers grow and bloom from a small transplant, seed or bulb. I make researching garden planning easier by providing a set of e-books that put all of the information a gardener needs for planning at his or her fingertips.

The purpose of the books is to make planning easier by displaying the name, picture, and a few vital facts about each plant in one place. The books will be done in a series. Each set of books is targeted to gardeners in a particular USDA Zone. The USDA Zones help gardeners to understand what plants will thrive in their climate and which ones will not.

Tell us a bit about who you are and the people you reach

The target audience is gardeners who need a quick, reliable resource for garden planning. They will probably be people who have been gardening for 1-5 years.

I will be doing e-books on different categories of flowers for each USDA Zone. The idea of focusing on the plants that thrive in a particular zone is very important to the business because it allows gardeners to focus only on plants that will be successful in their climate.

I want my audience to see the logo and feel that the brand is accessible, reliable and smart.

I want them to see my product and feel that it will simplify their garden planning so they can spend more time SUCCESSFULLY gardening.

Requirements

1. Gardening is usually a hobby, something that people do to relax, be creative and enjoy nature, so the logo should not be too corporate or staid, but it cannot look amateurish.

2. Because the guide is focused on zones, something relating to the zones should be referenced in the logo. This is what a USDA Zone Map looks like: http://www.pondplants1.com/zones.htm.

3. We are starting from a blank slate, so use whatever colors you like, but do reference the idea of zones.

3. You can get a look at a landing page for the product here: http://www.gardenzoneguides.com/7bulbsguide/

4. Examples of logos I like:
http://www.zolacraftgallery.com/img…flower.gif

http://www.digitgarden.com/images/l…inside.jpg

http://media.photobucket.com/image/…gsLogo.jpg

5. Examples of logos I do not like:
http://papasgarden.com/wp-content/t…s/logo.jpg

http://planetgarden.files.wordpress…logo-1.jpg

http://gcfofguide.com/images/logo-fof.png

http://4.bp.blogspot.com/_Zuow9oi4L…20/Classic

6. Please do not use any clip art or copywritten art in the logo that is not your own.

7. The files we require are:

Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Custom package

US$355

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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