Nothing cartoonish and no clip art please!
We need to tie in our global presence and aviation specialization.
Our current logo is depicted on the screen of a laptop computer - you can see it on our brochure.
We like the idea of this representation but not the logo itself - also laptops when android phones are so much more "today" makes our logo look dated too.
You might for example, want to depict our new logo on the tail of an aircraft - or not!
Give thought to your colour choices - we will need to reproduce anything colourful on letterheads and business cards so full colour printing will only work for the right logo. Currently we use green (the colour of money) and gold but it's looking a little dated and a bit of a cliche.
Please no $ sign for the "s" in OMS - that's also a cliche.
I don't know how pink would work for us but think colour of the Financial Times for example if you choose this route. Nothing girlie though - OMS is a division of a London based accountancy practice.
OMS VAT Recovery needs to be presented as a global, aviation specialist within the financial area it operates - saving money for our customers