We need a generic logo for our business for athletes but then have different services available for various sports so are trying to find one that can be altered or incorporate a specific sport if need be (could just be we add text that reads: Football or Baseball to generic logo for specific sport).
We use a tool called an ATHLETIC CODE to organize data collected on athletes that is similar to a bar code. Numbers on athletic code relate to age, gender, scores on various skills. See attached example. The athletic code provides an identification number for players and records performance scores. We would like to see examples of logo that puts company name above a creative use / play on our bar code. Maybe flag created out of bars? Should be simple though...not complex and full of bar code lines like the actual one we are using.
We are starting with baseball / softball as our main focus but eventually want to expand into other sports. If logo incorporates sport like baseball into design it would have to be integrated in a way that this element can be altered...like changed from baseball to hockey for example when we expand.
We are open to new ideas too.
Target audience: Male and female youth athletes ages 8-18 and parents of those athletes in Northeastern US. Psychographics of target audience are youth and high school athletes (and their parents) willing to pay to obtain athletic advantage with the hope of obtaining a college scholarship or even draft eligibility to professional ball.
*****Tagline/ Slogan: What's your number?
Since athletic code relates to performance scores we thought this expression might encourage competition and sharing among players....each trying to get highest scores just like they would on a video game.
Should look good in black and white (white on black/black on white), simple, not contain stock art.
We need generic logo for athlete but then would like to see how it can be altered / changed so logo is same and easily recognizable as our logo but generic athlete like a runner changes to a softball player. Integreation of bar code is necessary too.
Here are some images we thought could silhouettes specific sports:
Baseball Picture 1 below (pitcher is pointing to the sky with the baseball glove):
Baseball Picture 2 below:
Baseball Picture 3 for a hitter:
Football logo Idea:
-Hockey Logo Idea
Softball Logo Idea