Our target audience is primarily made up of females, ages 30-45 with young children. They value art education and want their kids to at least learn the basics. They may or may not have gone to college and are fairly tech savvy.
Basically, we're looking for a fun but easy to read logo made up of the primary colors. It's fine if you want to focus on one color instead of using them all equally, as long as there's a little bit of each in the logo.
The logo should include the text "Art for Kids HQ" but if you want to get creative and ad something, turn the "i" into a paintbrush or something fun like that, feel free to give it a shot. We're all about whatever will make our brand stand out.
Also, if you wish to use other colors in addition to the primary colors we'll definitely still consider your design.
Final delivery should include a .jpg, a .png and the native design file.
Have fun with it and please let me know if you have any questions!