We rent luxury apartments on airbnb and booking.com. Our apartments are in District 1, northern part of Bucharest, Romania, in one of the most exclusive condominiums in the country. The design of the logo should inspire luxury travel, safety, freedom, new experiences. Here are two apartments we're currently renting out:
UPDATE 1: DON'T draw a yacht! :) It's not a sailing company! We rent out luxury properties!
The name of the company, Valar Properties, is inspired by the saying "Valar Dohaeris" from Game of Thrones. The word Valar should be the main focus of the logo. To my mind, when I say Valar, I get a picture of a white yacht sail blowing in the wind, in contrast with a blue ocean. I'm not saying that's how the logo should look (since that does sounds like a yachting logo), but maybe the "cleanness" of such a logo could be emulated and could provide a decent starting point.
UPDATE 2: DON'T draw a yacht! :) It's not a sailing company! We rent out luxury properties! You could, just AN EXAMPLE, draw an airplane flying over a city, and get the same "feeling" of freedom, cleanness and endless possibilities as you get with a yacht sail blowing in the wind. Explore the "feeling"! And please, don't go creating 20 iterations of planes now, it's NOT about the plane. In simpler words: I am willing to see any element in the logo, not sure what I want, but surely we're aiming for the freedom and travel "feeling"
I will give a lot of feedback and reject options fast, so start submitting! Let's the fun begin!