I have chosen to have a mascot in the brand: an OWL. An animal that represents wisdom (giving advice). The Owl can be from any species, here is a link that shows some beautiful ones for inspiration: https://www.mnn.com/earth-matters/a…ible-faces
The Owl will represent the entire website, it must be charismatic and be vivid. Since we pretend to sell (in case of success) pillows, mugs and other decoration items, it's looks can't be much mature.
So that's it, an Owl with the name Advice Quest near it. Sorry for being way too broad and abstract, but on the bright side, more creative freedom.
PS: there's a screenshot on how the website is designed in the moment. The logo DOES NOT need to match the colors of the website elements, since it can be changed at any moment. We are just showing for at least some visual guidance.
Thank you and good luck!
UPDATE: Adding things that we forgot to mention and new guiding based on the submissions.
1 - More detail is appreciated. Things too simple will end up looking like a generic 'owl icon' google image search.
2 - Text on the side of the owl, if below the navbar won't fit it nicely.
3 - Just an owl body may not be enough. Try adding content related to the website (advices, wisdom, welcoming, helping, guiding) into the owl. This part is on you :D
4 - Even though in real life some owls look angry because of their eyebrows, avoid that. The website is welcoming and doesn't match an angry face.
5 - If you are going to make the owl point to something representing the ''guiding'' in the website, be careful to not make it look like it's saying 'hi'. This trend started after some designers mimicking this in some high rated designs without knowing why. The hand is raising like it's going to say something or give an advice.
6 - Please provide with your submission a version on black and white so I can see the silhouette.
7 - Through some external extra feedback we've decided to go back from the pointing finger. Unfortunately for some it may look like the owl is lecturing (in the bad way), and there should be no margin for this type of confusion.
1 - Through external consultancy, we're now rejecting overlysmall owls or ball shaped owls, because the silhouette is overly simple and common ( a circle) and tend to not be remarkable.
2- Too much detail is a problem too, because it makes a good mascot but not so much for branding, since it makes harder to print on objects.
3 - The combination of the 'raised/lecture hand' with the glasses is giving a negative effect through external feedback. Some people are associating with a teacher that is going to 'spank' you (actual feedback), so we can't give margin to this stuff. One of the 2 things has to give, it's your call based on your drawing which to remove.
4 - More original concepts please, I'm seeing too much copycats of other drawings.
5 - Summing up: charisma for a mascot and good remarkable silhouette for branding.