This is a high end brand that sells luxury properties from cities such as New York. We sell expensive penthouses that are worth above USD10 million each. Our target clients are wealthy individuals and age between 45-65 years old. So the logo has to be very matured and luxury.
I would like a very simple logo as i always believe simplicity is luxury. So maybe the logo will be just text with a nice font style.
If you want to add some mark, i am ok as long as it is very simple and nothing too complicated.
***I know many designers will immediately try to add a mark like those buildings and etc since this is a real estate company. Please do not do that, I really do not like it.***
The best is just keep it simple. Think of logo such as Chanel, Hugo Boss, Prada and etc. Very simple.
The logo text will have to be in black and the background color of our website will be beige color. So please use a nice beige background color. So black and beige will be our corporate color.
I would also like the company to be branded as a US company, from New York. Hence i would like the logo to look and feel like a logo of a US company.