CANDLELION, a strategic communications firm, is looking for a solid, smart, sharp logo that showcases their services in a visual way (not just with type but with illustration as well). Their clients include Facebook, Amazon, and LinkedIn, but they are not limited to working with high profile professionals. Candlelion also works with low-income schools, non-profit organizations, etc.
Candlelion teaches clients how to listen, how to speak, and how to present themselves. Their tested techniques result in powerful communication skills for people. Candlelion services clients from all over the world as effective communication is crucial in any culture.
Through Candlelion’s own words, “When we work with people, they are in the dark. After using our communication strategies, they suddenly light up. No longer blinded, our clients are able to talk to anyone about anything. They’re like a candle that’s been lit. And they open up like a flower — in particular like a dandelion (hence the their company’s name, which is a splicing of the two words, “candle” and “dandelion”). What do you want to do with a dandelion? You want to blow the flower and make a wish as its florets spread. Everything we teach to our clients, they have to teach themselves. And then spread their newly discovered knowledge to others….”
Candlelion wants a potent, memorable logo. Nothing tech- or trendy- looking. It needs to convey a warmth to it as the business is all about interacting with people. Sterile logos aren't what they want. Look at the artwork uploaded below with the yellow background. It has a glow behind the "c" in the orange "Candlelion." There is a dynamic, poetic quality to the artwork. There needs to be emotion behind the logo. And it needs to portray the message that Candlelion spreads growth and strength to their clients, who then in turn spread this to to others.