Tell us a bit about who you are and the people you reach
We are a start-up social networking website that promotes interactivity among professional adults, allowing them to meet for the purpose of networking, friendship or just the mutual benefit of performing activities together. The site will eventually require a paid membership. The target audience are single, professional 25 - 65 years old who enjoy an active lifestyle and want to meet new people without dealing with the stress of a traditional online dating website. The landing page, along with the logo should create curiosity and intrigue. People should want to learn more about the site based on the photos.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
The background colors should be vibrant and fun, not childish or goofy. The site will appeal to a mature audience. The mock-up this is not an exact depiction of how the landing page should look. You do not have to use the same sample photos. We are open to variations on the design concept. It can be a filmstrip, a collage or some other creative layout. The primary goal is for the page to reflect images of two people in a platonic situation. They can be from different walks of life, cultures, backgrounds and ethnicities. There should be a mix of races and ages but everyone must look mature and professional.
Elements to include in the landing page
Page must have forms that capture the following: email address, zip code, age, sex (M or F). Must have social sharing buttons for Twitter and Facebook. Must contain a space for video content which will be embedded later on.
The interaction should NOT be sexual or romantic in any way. They should be doing something fun or enjoyable. They can be a mix of man/woman, woman/woman, etc. The two people can be in a crowd but the focus should be on two people interacting.