The key elements should entail:
I. A jumbotron-ish landing page with a good, royalty-free image (ideally, sourced by you). Just please remember it needs to have a human-touch and although involving a 'shuttle', it's all about the human experience of it.
These images express the spirit, but they're unfortunately IP protected.
Section describing why bringing modern tech tools to shuttle services will make the user experience so much better. Similar to what's illustrated here (see: http://shuttleconnect.net/)
Also, we would like to distinguish three market categories:
(a) Touristic Shuttles
(b) Corporate Shuttles
(c) Community Shuttles
It would be great if each of those where a set of images (with labels) located horizontally next to each other.
III. The Service
Description of the service - see: http://shuttleconnect.net/
IV. The App
Screenshots of app sketches/ prototypes (not yet there, but please fill the space)
V. Contacting the team