kim.wouters got their new infographic by running a design contest:
Looking for a creative infographic to promote our wayfinding signage services
Check out kim.wouters's Infographic contest…
Cleaning & Maintenance
Story to tell in the infographic
I want our infographic to emphasis the importance of good wayfinding signage. I would like it to highlight the benefits of wayfinding signage, as well as providing information on what current and potential customers should consider when looking at implementing a new wayfinding signage suite. Since this infographic will be qutie text heavy, I would like the information displayed clearly and have a nice flow. The design of the infographic can be quite fun, however, as it is targeted towards business professionals, it also needs to look professional. It must contain our company logo and our website URL. There isn't any restriction on the colour palette used, except the colours chosen can't clash with the colours in our logo. The infographic should only be 600px wide. Examples of other infographics I like:http://visual.ly/footloose-and-car-free-how-biking-can-improve-your-health-and-environment(I really like the graphics in this one and how it flows down)http://visual.ly/handbag(I like this one for the overall style and because it's an example with a lot of text instead of stats)http://visual.ly/killer-commuteI like how this one flows down and the icons used are quite fun.
Data to include in the infographic
The unsung hero of wayfinding When you easily find your desired destination you don’t think twice about the signage that helped you get there. It’s only when signage does a poor job, or is non-existent, that you take note as you struggle to find your way around. Wayfinding is an unsung hero. It quietly helps you to orientate where you are and how to get where you need to be. Why you should care about wayfinding …. Good wayfinding improves your bottom line A study conducted in 3 major hospitals discovered that over $2 million dollars annually of staff time was being lost due to them having to direct and escort visitors around their facilities. Good wayfinding encourages customers and visitors to return Simply put - if the experience of finding your way around a facility is negative then it’s more likely you won’t return. Good wayfinding can affect our behaviour in a positive way Two hospitals in the UK implemented a new wayfinding system in their A&E Departments and discovered that it helped to reduce aggressive incidents by 50%. Good wayfinding reinforces your branding Wayfinding provides an opportunity to reinforce your brand through the use of consistently branded signage. Where do you find wayfinding? In large facilities or areas including: Shopping malls University and school campuses Hospitals and aged care facilities Parks and recreational areas Town centres Office and large residential buildings Airports, train and bus stations Wayfinding communicates 4 types of information …. Identification (communicating what something is, i.e. toliets) Directional (shows you the direction where you need to go, e.g. lifts > Orientation (provides an overview of surroundings, e.g. building directory) Regulatory (indicating regulations or requirements, e.g. no smoking) Getting your message getting across …. Colour Colour can help people distinguish different areas of a facility. It can also aid navigation, e.g. blue spaces are easier to navigate than red spaces. Warm colours should generally be used to identify landmarks. Contrast It’s important to have strong contrast between the foreground and background so the message doesn’t blend into the background. Size of sign The surrounding environment and audience are key factors in determining the size and position of a sign. Your sign doesn’t achieve anything if it can’t be seen or understood by its intended audience. Typography As with contrast, sign size and position, the choice of typography is vital to how legible it is. It’s important to have clear, easily recognised forms with plenty of positive space to help get the message across. Which type of wayfinding system suits your facility? Bespoke or Custom Made Pros: Unlimited design options Less noticeable joins Cons: High design and development costs Longer lead times to implement If organisation changes, the entire wayfinding signage suite may have to be replaced Generally, more costly than modular Modular Signage Pros: Can be customised for most projects Easy for designers and architects to specify as measurements have already been set Quicker to implement compared to custom signage The suite can change with your organisation without having to replace the whole signage suite Cons: Noticeable join lines Ultimate creativity capped Digital Signage Pros: Digital signage has the ability to rapidly deploy updates to multiple locations when required It’s interactive Can be incorporated with traditional wayfinding signage Cons: Expensive compared to modular or bespoke signage systems Technology will eventually become outdated References: Hospital study – prepared internally for a client http://www.dezeen.com/2013/12/02/hospital-redesign-by-pearsonlloyd-reduces-violence-and-aggression/
Elements to include in the infographic
As already mentioned, our logo and website address - www.programmed.com.au
A$599 Bronze package
Every design category has flexible pricing for all budgets. Infographic starts at HK$4,899.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their infographic.
Designers across the globe delivered design magic.
kim.wouters collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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