We are an independent advertising agency that focuses on media. That means we develop media strategies and buy/execute media in the US and in global markets, this includes TV, outdoor, digital, social, print - you name it! That really cool brand collaboration you read about on VICE or Refinery29 or Complex? We did that. That massive billboard you just walked or drove past? We did that. That really creepy, super targeted Instagram or Facebook advert you just saw? We did that too (yeah...sorry). We have clients across every vertical, but our bread and butter is entertainment (predominantly video gaming and film), fashion, and finance. Some of our most well-known clients are 2K Games, Brighthouse Financial, True Religion, Seamless/Grub Hub, Wacoal, Sony Picture Classics, and TAP Air Portugal.
What sets us apart from our competitors is that we are independent and work closely with advertising agencies that focus on producing the creative that you see. With a team of about 60 people in NYC, we're not so large or so corporate that we've lost our personality (like many of our competitors). Not having to answer to a board of directors or to a corporate agenda means we're able to think freely and provide our clients with innovative solutions on the fly. Transparency is also a big deal for us - we're free to try and test new tactics, which is only a benefit to our clients if we accurately communicate performance.
Tonally, we're witty, modern, clean - think playful but not silly, luxe but not cold or unapproachable, Viola Davis and not Taraji P Henson. We have further briefing materials which include all of our icon and logo variations, our colour palette, and our manifesto (which is how we describe ourselves). Please review these as well as this brief description!