In a Nutshell:
We are looking for a vertical graphic equation with the message: "Right
Message + Right Audience + Right Method = Increased Sales"
This will be used as the main visual on the landing page of our new website....so we are looking for edgy and eye catching (not just simple icons) but at the same time crisp as we are creating a modern look for the site.
JPEG; Vector, AI, EPS and PNG formats will also work.
1500px X 543px
We want it in black and white (possibly in “drawing” style) with grayed
background (see sample attached). We do not want a white backdrop because we would like the graphic to contrast with the rest of the page which has sections in black and white as in the sample attached (you can envision this equation replacing the black and white city photo on the top of the attached sample landing page. The winning graphic will take the place of the city photo in the attached sample landing page). We are envisioning the style to be a line drawing style, but we are open to other things.
The visual for “Right Message” could be a pair of lips or a man standing on
a building with a blowhorn. The visual for “Right Audience” could be a few
faces. The visual for “Right Method” could be a computer and magazine or
phone or newspaper. The visual for “Increased Sales” could be an up arrow and a sales or dollar sign. Please include the words “Right Message”, “Right Audience”, “Right Method” under each drawing. These are just ideas- feel free to be creative… We just thought they would be helpful in explaining what we have in mind. Please note- we are looking for the full equation- "Right Message + Right Audience + Right Method= Increased Sales"....not just one element of the equation. Please use "+" and "=" signs.
Please see the current company logo (attached). Please note the green in the current logo will be replaced with dark hot pink, but it shouldn't impact the drawing because it will be in black and white. (We are thinking there may be an animation on the website where when the cursor is placed over one of the words like “Right Audience", those words will turn from black to bright hot pink). We don´t think the graphic will need to match the logo too closely..but perhaps the fonts could be similar?