App Icon / Character for new fitness app

Technology

PumpUp is an intelligent digital training app. We’re making it simple for people with little to no experience to achieve their fitness goals by giving them the ability to create and perform high-quality, personalized workouts!

We're looking to have a character developed for our fitness app. The character will also be used for our app icon. As such, it should be very simple yet powerful. The character should be able to be transferable - ie. we can use it in our marketing materials and throughout our app. We are looking for a fun, cartoon, energetic character that represents our brand - we're all about helping people achieve their fitness goals so they can live a healthy & happy life. We don't have a specific gender for the character, but gender neutral would be ideal. Key terms the character should represent: healthy living, fitness, energetic, exciting, strong, motivation, happiness, working out. I've included some characters that I really like to help you get your creative ideas started. I particularly like the Songza character, it has a great energy, is transferable, and works well as an app icon. Reddit & Android characters are both very simple and can also be done in 3D which I like as well. I've also included our company logo so you know our branding. I do like our electric blue color, but I'd like to see different colour schemes used. I'm not particular. The colours just need to represent the key terms and brand image I described above. Just some thoughts, please be creative and think outside the box!!

If you have any questions or need further direction, please feel free to email me at anytime. phil@pumpup.co

Every design category has flexible pricing for all budgets. Illustration or graphics starts at HK$2,699.