This time we needed a design for a promotional display. One more time, I appreciated that Juanes came with his ideas. Moreover, it is very convenient for us to have the possibility to request many minor changes (Juanes is super available and reactive). Happy with this collaboration!
- contact Td
How contact Td started their cup or mug journey
Who are you known as?
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
Doctena is an online platform where patients can book their (para)medical appointments. It already exists in 4 different countries (doctena.lu; doctena.nl; doctena.be; doctena.ch).
We have a commercials team that go visiting the health professionals (GP's, dentists, psychologists, ...) to introduce our services to them, expecting they could sign up to join our platform (and, therefore, allow the patients to book their appointments online with them). We offer some goodies to our existing clients and to the prospects. We already have pens, mousepads, notepads, ... And now, we would like to create some "Doctena mugs".
What inspires you and how do you envision the design for your business?
I wouldn't like a too simple mug only with Doctena logo. I would like it to be a bit more creative and/or original. I don't have a specific idea of the design I want: it can be artistic, graphic, funny, cool. All I want is to convince the people to use our mug rather the the others because it is cooler, or more beautiful, etc. :)
As we are working in the medical sector, you can take inspiration from it (but you are not forced to!). But please, be careful that we have a lot of different specialties (e.g. please don't use too specific symbols, like a "tooth", or a "stéthoscope",... OR combine them all).
Note that it is important to integrate our logo in the design.
Last comments: the goodies are not always intended to the practitioners but almost (and, actually, most of the time) for their secretary.