We want a stunning, eye-catching design for our fleet that clearly transmit our product and mission: car-sharing that cares for the environment. mobileeee assists society in better use of resources through shared fleets and meets the various needs on mobility with eco-friendly technologies.
With traffic being one major source of environmental problems we regard our services contributing to solutions of such: We do only have this one world, so we better take good care of it! Our fleet shall carry a design and message which reflects this inspiration. Being on a "green wave" we complement to the various environmental initiatives by caring for one of societies utmost needs of nowadays: mobility. Motivating people to join our "green wave" is what we intend with our attentive design.
Here are some of our additional thoughts (none being a strict "must be"):
- base colour should surely be green but be creative, yet stick to our corporate logo (which already is well known in the region we started our business)
- we want people to feel special by using our fleets, yet safe and serious but also cool, forward-driven, eco-friendly
- in deploying our fleets also into smaller communities we use the slogan "make it your fleet", so we do regionalise and/or personalise our local fleets on base of the corporate design
- we are to become international, so we want our design to work well in our home-market Germany as well as in other countries and cultures
- descriptive elements should clearly state that our brand is an e-car-sharing company and how to contact us
- we would like to have the design leaving some space for the incorporation of sponsor logo´s, not dominating, yet visibly placed
- we do not want to be excessive: costs for car-foiling shall not be too high, sometimes "less is more"
- and last but not least: an attention grabbing, sympathic and memorable detail we may use in our various campaigns might bring the extra bonus-points.
We want our designer to feel being part of our mission, so join with creativity, passion and fun...just like we are.