Character Design for e-Learning App - "Mr. Brief"

We need a nice character to become "Mr Brief". "Mr Brief" is the teacher that guides the user trough a series of questions helping him to create an understandable Brief.

"The Brief"

I'm developing an eLearning application for a Market Research Company. The app is about how to create a Brief. Their clients will enter the site and the Character "Mr Brief" will guide the user through the process.

In the main screen, the user will be welcome with six boxes that explain each process of the Brief. "Mr Brief" will be there pointing at each box showing with the Mouse Over Action a little explanation of each process.

In the inside, in each screen, "Mr Brief" will be in the right column with suggestions and one link to "Need more help?" which goes to a screen with more detailed information about that particular screen.

The Market Research Company is full of young hype people, they are trendy, techie and open in a conservative way. Their clients are usually young Market Managers in their early thirties.

Current logos used by the company

People who works in this company 1

People who works in this company 2

Main Screen Diagram

Inside Screen Diagram

Inspirational Color Palette

They liked the character style used in the screen examples, although it looks like downloaded from Google Images.

- Flexible - Vector illustration, easy to edit and change postures (sitting, standing, leaning)
- Fun and friendly
- Bright color, volume.
- Cartoon style
- Cool, Trendy
- EPS or AI file

- Downloaded from Google Images type of thing.
- Too realistic.
- 3D
- Clip Art