Amazing job. Quick responses. And really understood what we were going for with the logo concept.
Great designs, edits were made promptly
How samig started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Japan Traceability Association (JTA) is a company in Japan that provides traceability information on food （how is the food made, how it is grown, what it is fed, etc). The logo will be used to mark foods which have met certain traceability criterion. Similar to ｢Organic｣, ｢Non GMO｣, ｢Halal｣ marks printed on food packaging. Our motto is ｢You are what you eat｣ and we aim to educate and provide information to consumers so they can make an educated decision on what to put in their and their loved one's bodies.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
Needs to have positive association with food.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Approachable and cute
Memorable and humurous
Please note that JTA doesn't mean anything(does not convey a story) as it just explains what we do. We would like a logo that conveys what we stand for.
Love （carefully choose what we feed our children and loved ones）
Traceability (We know the ｢source｣ of the food, where the food comes from and how it is made)
Cycle of life (we are what we eat)
Simply designing ｢JTA｣ probably won't suffice.
｢You are what you eat｣ is our slogan ⇒ how can we communicate this essence as a logo?We need to evoke emotions and we aim to make the logo nationally recognized in Japan as well as globally for exported Japanese food.