We sell High-end natural gardening products (think Aesop styled products) for people living in apartments. Helping them to make growing plants both edible and non edible easy, simple and stylish. We deliver what you need, the quantities you need and the help you need to plant, sow, grow and keep you plant babies alive. Our products are aimed at people who are design savvy, would like to grow plants but don't really know how.
There are 3 core products are 'soil food' (think slow food, it is a granular fertiliser); 'tonic' (like vitamins for your plants, this spray gives your plants an extra boost of nutrients); 'plant smoothie' (a liquid fertiliser, it's like sometimes you just need a little snack. In addition we sell complete plant packages... From the seedling or seed, with just the right amount of natural nutrient infused potting mix, the pot, the gloves, a disposable wooden shovel, the three core products in small manageable sizes, not these 1L Fluro bottles you get from bunnings. Basically, we are offering an end-to-end services that means you don't have to trek all the way to bunnings to setup a garden in your apartment or inner city home.
We are targeting people who aren't yet gardeners, they appreciate organic foods and are trying to do the right thing, but when it comes to growing plants, especially edible plants... even herbs, they have no idea what to do. From Balmain to Bondi, these people like the finner things in life and in their house, they aren't about to put on a pair of wellington boots and go live in Byron Bay to start their own organic farm.