NB: THIS IS PERSONAL GROWTH, NOT TREES AND PLANTS. THINK FIRE, EXPLOSIVE PASSION, PERSONAL DEVELOPMENT. Trees and seeds limit the brand.
Emphasis on GROWTH ACADEMY not THE.
The Growth Academy inspires people to pursue their purpose with absolute passion. This is a brand for people who want to grow, learn and stretch to new levels of life. The Growth Academy will offer online courses, events, corporate training and speaking engagements to inspire positive change. The brand needs to stand next to the greats like Tony Robbins, Dr Demartini and Steven Covey.
TGA is all about taking ownership of your life having a vision and taking massive action towards achieving your goals. We motivate and inspire. The logo and brand should live strongly across digital platforms like facebook and instagram. The logo should work well when composited onto video as a corner icon png.
It is all about energy, passion and a firey zest for life.
1. Relating growth to a tree or plant is too common and cliched. It's expected and this brand has to stand out and be different. Think of an icon that symbolises purpose and passion. Explosion, fire... Trees and plants are overtraded in the space.
2. Green is a soft color. The brief gave instruction to use Red or Blue or Greyscale pantones.
3. Focus on GROWTH ACADEMY, not THE. Having THE GROWTH on one line and ACADEMY below does not work. THE can stand alone and GROWTH ACADEMY has to be together.