I want you to get creative and design something that you think suits a modern, creative, and inspirational media brand.
A couple of things you should know - I really love the use of negative space to suggest aspects of a brand. I'm also a fan of geometric emblems and designs. And I love colour when used in design. You don't have to follow these things - get creative - come up with something original. I've put together a pinterest board for some inspiration of other logos I like: https://www.pinterest.com/kristofor…spiration/ (I'll keep adding to this as I find more designs I like).
I really want to make Lawson Media feel like a high-end innovative, cutting edge, sophisticated, and creative media company. I don't however want it to feel corporate. Take some time and come up with something unique. Our competitors are often quite traditional media companies and we want to stand out from that and show that we're very different, modern, and that we can engage with younger demographics.
At some point in the future we might expand the Lawson brand - however we will always have a focus on media related products. That said it would be great to have a design that highlights more 'Lawson' rather than the word 'media' so that we can expand in the future.