ModcoMedia got their new logo & brand identity pack by running a design contest:
Design a logo for independent advertising agency Modco Media
Check out ModcoMedia's Logo & brand identity pack contest…
We are an independent advertising agency that focuses on media. That means we develop media strategies and buy/execute media in the US and in global markets, this includes TV, outdoor, digital, social, print - you name it! That really cool brand collaboration you read about on VICE or Refinery29 or Complex? We did that. That massive billboard you just walked or drove past? We did that. That really creepy, super targeted Instagram or Facebook advert you just saw? We did that too (yeah...sorry). We have clients across every vertical, but our bread and butter is entertainment (predominantly video gaming and film), fashion, and finance. Some of our most well-known clients are 2K Games, Brighthouse Financial, True Religion, Seamless/Grub Hub, Wacoal, Sony Picture Classics, and TAP Air Portugal. What sets us apart from our competitors is that we are independent and work closely with advertising agencies that focus on producing the creative that you see. With a team of about 60 people in NYC, we're not so large or so corporate that we've lost our personality (like many of our competitors). Not having to answer to a board of directors or to a corporate agenda means we're able to think freely and provide our clients with innovative solutions on the fly. Transparency is also a big deal for us - we're free to try and test new tactics, which is only a benefit to our clients if we accurately communicate performance. Tonally, we're witty, modern, clean - think playful but not silly, luxe but not cold or unapproachable, Viola Davis and not Taraji P Henson. We have further briefing materials saved as two PDFs that include logos we're attracted too, further description on our tone/style, and how we would describe ourselves. Please review these as well as this brief description!
Other color requirements
Preferring to stick to Black, White, Greys + one accent color if needed. Possible something earthy (tan, brown, gold).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
ModcoMedia collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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